About Us... well, me Jo!


The Wholeplus Toppers range was created by Jo; the health conscious foodie behind the popular plant-based recipe and mindset blog 'Including Cake'. What first began as an extension of her active lifestyle and personal nutritional ethos, became all encompassing after completing the Certificate in Plant Based Nutrition, part of the T. Colin Campbell Foundation and qualifying as a Health Coach with the Institute of Integrative Nutrition.

"Fitness has always been an important part of my life.... I just fidget too much to stay still for very long! Over the course of time I came to realise just how important nutrition is in creating optimal fitness, both physically and mentally. Through my exploration and transition to a plant based wholefood lifestyle I have found a philosophy that ticks all the boxes.

Creativity is also an equal passion, a lifelong obsession to always be coming up with new and interesting ideas. Wholeplus Toppers were born from this place of creativity... the perfect ingredient to inspire your own sweet creations in the kitchen". 

For even more creative inspiration and mindset motivation, head over to 'Including Cake' and connect with Jo there.


In addition to being vegan, our products are also free from refined sugar, they are gluten-free and of course they are both egg and dairy free. All our products also use all natural ingredients that are organic where possible.

Of course you can munch of a spoonful of Toppers straight out of the pack... but the real magic happens when you get creative with your meals and snacks?  Check out the gallery and get inspired!  Do you have a creation of your own? Get in touch to let us know, we love to be inspired by you too.


Connect with us! 

You can also subscribe to the newsletter and you'll also be the first to know about any exciting news or offers we have coming up with Wholeplus.

Please keep in touch and up to date on what's going on by following us at the links below:

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About You


The world inspires us every day... and you also inspire us and bring a smile to our face! 

We want to hear from you...

How have you been creative with our Toppers as part your meals and snacks?  Check out the gallery of creations to get you started and tag us in your creations!

Any comments and suggestions? ...we're always open to ideas!



People have said nice things about us too... thank you

(p.s you can also check out where we have been featured in our gallery!)


"This is amazing. I am always trying to find new ways to add some flavour to my porridge, and this does the trick brilliantly. Would definitely want again!" Bryony - Flavourly Box


"Loved the wholeplustoppers! I avoid eating refined sugar but have a sweet tooth so I'm always on the look out for new things to try, so this was perfect as everything is tasty, all packaged up ready to go and you get recipe ideas!” - Faye Avuthiyande (Faye's Fitness and Wellbeing)


"Before my pregnancy, I was super fit but probably not the healthiest I could be (mostly due to laziness in the kitchen and taking it for granted that I was tall and slim!) however, after 9 months of the worst sickness imaginable and many stints in hospital trying to keep my baby, it's fair to say I was in a bit of a mess! Being diagnosed with "malnutrition" throughout my pregnancy, I needed some serious help and motivation! That's where Jo came in! I honestly have found her kindness and knowledge invaluable... And after sampling several different recipes from Wholeplus, I was blown away! I know my journey back to health is not going to be a short or easy one- but I can honestly say that WholePlus is going to help me get there!"  - Marian - (frazzled mother of a 1 year old boy)


“With nutrition being such an important element of fitness, it’s really important to me that I know what I’m eating is the most natural and pure source of energy. Of course what also helps is that all Wholeplus products taste fantastic as well! I can’t recommend them highly enough and have already been passing them on to my friends to try.” - Thomas (Cycling Enthusiast)


“I met Jo about a year ago and she’s been an excellent person to know. She’s knowledgeable and passionate and it comes through in her food. Jo doesn’t just say it, she embodies the healthy plant based lifestyle. She knows first hand what an immensely huge factor the fuel you use for your body has on....everything. Mood, energy, life longevity; the list goes on. I have tasted many of Jo’s creations and Wholeplus is a winner. Any consultation I have, I throw wholeplus into the conversation so clients can see first hand, the kind of food that makes you look and feel like a champion. Jo’s products tick every box. Healthy, tasty and creative.”  - Toby (Personal Trainer)


“Having signed up to Jo’s Including Cake newsletter, I was lucky enough to claim an offer on her Wholeplus Toppers – buying one (2 packets) and getting another free (how generous!) With all my favourite flavour combinations I was excited to give them a try. My taste buds could not have been any more tantalised by these naturally sweet and tasty treats. I sprinkled the toppers on my porridge, smoothies, snacks and raw desserts and occasionally nibbled straight from the packet, (don’t judge me; the choc boost topper is irresistible!) The combination of soft, gooey dates mixed with satisfyingly crunchy nuts, seeds, spices and superfoods made every morsel intensely moreish. I was even more delighted as the toppers are wheat, gluten and dairy free too. Jo has done a marvellous job in creating these little gems and I can’t wait to munch my way through the rest of the Wholeplus range – well, it’d be rude not to! Thank you for creating such wholesome yumminess, Jo and please keep up the wonderful work!”  - Katie Hedges (Health Coach - Thrive & Shine, you way to wellness) 


"A tasty but healthy sweet addition, which helps to make plain youghurt, porridge etc not so dull and more enjoyable to eat”


"Well done Jo the box is an absolute delight!!! The flavour options were lovely & my kids loved them on their morning porridge, smoothie bowls & sprinkled on ice cream :) Cant wait to try more”


"This was my first experience ordering anything like this through the post - and what a delight. A selection of four very different Toppers that could made into the recipe suggestions that came along with them or just sprinkled on my oats in the morning! And they are all delicious! A real treat”.


"These Toppers transformed my breakfast, I ditched the Cheerios for yoghurt topped with Wholeplus goodness. I can't wait to try them in an actual recipe!”


“Do you ever get bored with your breakfasts? No clue what to do that is still healthy and balanced? Search no more!! Wholeplus toppers are the solution and the box has handy easy to make recipe ideas too! Why just stick to topping breakfasts? Summer salads can have a new lease of life with the goji or seedy toppers too!”


"A great product. Very versatile, tastes delicious and keeps you fuelled up for hours! I love those toppings.”


"A great incentive to eat well, and make an ideal fast food when adding to breakfast and smoothies."


"A great product thats super tasty and easy to add to a variety of snacks and meals. Makes it so easy to have a great tasting, sweet, healthy snack.”


“I was surprised at how delicious these are! We have used them to add a little extra to healthy desserts as well as on fruity breakfasts. They last for ages as they are so tasty that only a sprinkle is needed. Great choices and fun to use.”


"I am in love with this cereal mix.   You could have it as a snack but it is a fabulous breakfast and I really enjoyed it  You add hot water to it and stir for 1 minute and enjoy.  It is a thick porridge type product, it is naturally sweet with little hits of berries.  The coconut and vanilla flavours are wonderful.  I could eat this every day.  It appears to be really healthy too". Maggie - veggies.co.uk


"I ordered some goodies from Jo at WholePlus. As a mother of two children and a nutrition expert I like snacks to pack a heap of nutrition wherever possible. These snacks did not disappoint. The Squares in particular are great for kids because of their size. An extra square is not going to go to waste because, unlike the extra portion of cake or round of toast they might ask for, it will get eaten. Thanks Jo for coming up with such a winning snack solution. Jenny Tschiesche - 'Lunchbox Doctor' Nutrition expert


"Having known Jo for quite some time through work, I had been following her ‘Including Cake’ blog with interest. My partner and I are both Lactose intolerant and have been struggling to find protein shakes / bars etc that agree with us. Coupled with that I have a huge interest in trying to stick to as vegan a diet as possible so we are asking quite a lot, I want my supplements to be natural, not packed with synthetic flavours and artificial sweeteners. We’ve tried all sorts. When Jo posted on Including Cake about her up and coming ‘Wholeplus’ range I was excited to try it. The Shots were a real game changer for me! Suddenly there was a protein rich, filling breakfast I could have which wasn’t egg / meat / dairy based (hallelujah!), I could eat on the go and required no prep! I used them almost as a meal replacement in the mornings, one serving with soya yogurt or on its own was perfect for a post gym breakfast to fuel me all morning and best of all I didn’t have any late morning hunger pangs. My partner prefers them sprinkled on his porridge and this keeps him fuelled for a day of hard work, in the elements without consuming any lactose, or sugars, stimulants etc.

Before finding Wholeplus he used to drink 2-3 energy drinks a day to keep going, now a good breakfast including his shots and he’s sorted for the day ahead. The taste and texture of the shots is awesome, there are chewy chocolatey bits, then crunchy buckwheat kernels and seeds – not just good for your body, they satisfy your taste buds too! I love using the squares as a pre-workout snack, either before indulging in a session at the gym, or before a dressage training session. They taste A-M-A-Z-I-N-G, like ‘how can these be good for me?!’ amazing. No synthetic sweetener taste or fake flavourings you get in normal protein bars, they’re rich and decadent and so so good! Mint Choc Chip and Vanilla Ice are my absolute favourites and they definitely give me a boost for working my body hard. I cannot fault any of Wholeplus’ products or service, it’s all brilliant and I would encourage everyone to give Wholeplus a go, instead of sticking with big brand workout supplements full of added rubbish!" Alix - health conscious fitness enthusiast


“Jo’s Squares are a great ‘go-to’ snack for those who want to eat healthily without sacrificing taste. Deliciously rich and filling, I like to nibble on a few squares for quick energy and appreciate that I have an alternative to the number of empty calorie options that are out there.  I’m looking forward to trying more Wholeplus products!" Erica - Business Coach



Our Ingredients


When it comes to nutrition we take the 'less is more' approach. All our products focus on sweet simplicity with a short list of ingredients in their most natural form ...before being chopped up that is!  There may be a few you aren't familiar with, so here you have a little explanation as to what they are and why they are so good for your body.

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Dates: Dates are nature’s superfood sweetener, the best fibre rich whole food sweetener on the planet!  Dates are consist of simple sugars like fructose and dextrose and are easily digestible to replenish energy and revitalize the body instantly. Dates are an excellent source of iron and potassium and are also rich in minerals like calcium, manganese, copper, and magnesium.


Coconut:  Shredded coconut maintains all of the fibre and the macro-nutrients present in its fresh form; this includes the highly sought medium-chain fatty acids which are a fantastic aid to sports nutrition and only found in such concentrations in the coconut oil. MCT's are a high-energy fuel that the body uses to prevent muscle loss, but take off body fat...a real superfood! The 'healthy fats' in coconut also sustain the body between meals avoiding sugar crashes and cravings.


Flax seed:  A great source of soluble fibre, flax helps lower cholesterol, makes you feel fuller longer and aids in stabilizing blood sugar levels. Flaxseed is one of the most concentrated plant sources of omega-3 fats. Flaxseeds contain 50 to 60 per cent omega-3 fatty acids in the form of alpha linolenic acid.


Buckwheat: Buckwheat is a naturally gluten free ‘seed’, high in 8 essential amino acids and fibre and provides a good source of sustained energy. Buckwheat is a good source of an antioxidant flavonoid, called rutin which  also acts to strengthen the capillaries and improve circulation. Buckwheat contains both soluble and insoluble fibre providing long term sustenance.


Maca powder:  Maca root is a powerful adaptogenic herb that helps the body adapt to changes and stress. Maca root powder improves stamina and mental focus, whist stimulating muscle growth and combating adrenal fatigue when putting the body through stress. Maca also works to restore optimal hormonal balance within the body. Sport, weight training and exercise in general impacts the Central Nervous System. Maca is the medicine for the adrenals that theoretically allows the CNS to recover more rapidly allowing for more regular high intensity workouts without experiencing burnout.


Wheatgrass: Popular for sports nutrition and it's reported health benefits include aiding digestion, tiredness and fatigue, heart health and regulating blood pressure. A great source of vitamins and antioxidants including; antioxidant vitamins A, C and E, the B group vitamins thiamine, riboflavin, niacin, vitamin B6 and panthothenic acid, minerals manganese, zinc, magnesium, calcium and iron, plant enzymes, chlorophyll and natural fibres.


Goji Berries: Goji berries contain all essential amino acids, have the highest concentration of protein of any fruit and are very high in vitamin C and carotenoids.  They also have 21 trace minerals including iron, calcium, zinc, selenium and are high in fibre. 


Pumpkin seed: Pumpkin seeds are a good source for vitamin B like thiamin, riboflavin, niacin, pantothenic acid, vitamin B-6 and folates. Pumpkin seeds are also high in a form of antioxidant carotenoids, a special plant derivative that enhances immune activity and disease fighting capacities. These seeds are also high in omega-3 fatty acids and zinc, two important nutrients that may play a role in warding off inflammation, arthritis and osteoporosis.


Sunflower seed: The perfect phytochemical-rich seed for those looking to lose weight, as they promote healthy digestion and increase fibre intake. Sunflower seeds are also extremely rich in folate, a very important nutrient for women. They are packed full of good fats, antioxidant-rich Vitamin E, selenium and copper.


Chia Seed: The chia seed is nutrient dense and packs a punch of energy boosting power. Aztec warriors ate chia seeds to give them high energy and endurance.  Chia means “strength” in the Mayan language. Chia is super-high in fiber, providing nearly 11 grams per ounce, the seeds are also also packed with antioxidants and fight the production of free radicals, which can damage molecules in cells and contribute to ageing and diseases like cancer. When consumed, chia seeds create a gel-like substance in the stomach.  This gel-forming action is due to the soluble fiber in chia seeds and it can work as a prebiotic supporting the growth of probiotics in the gut.


Cocoa: Chocolate is rich in antioxidants which help prevent cardiovascular disease and help the body fight against free radicals that can damage cells. Cocoa contains the substance phenethylamine, which is a neurotransmitter found in the brain that acts as a natural mood elevator and natural antidepressant. Cocoa also contains approximately 43.6 mg of flavonoids per gram. Flavonoids are part of a powerful group of antioxidants known as polyphenols and cocoa is one of the highest polyphenol-containing food


Beetroot Powder: Beetroot is a good source of soluble fibre that may provide special health benefits particularly with respect to health of the digestive tract and cardiovascular system helping to lower LDL cholesterol, a natural source of nitrates which may assist blood pressure, plus a very good source of manganese, potassium, and copper. Beetroot contains the red pigment betanin a potent antioxidant which supports liver detoxification shown to provide antioxidant, anti-inflammatory, and detoxification support.


Turmeric Powder: Curcumin is the main active ingredient in turmeric. Chronic inflammation is known to be a contributor to many common Western diseases and curcumin can inhibit many molecules known to play major roles in inflammation. Curcumin has powerful antioxidant effects. It neutralizes free radicals on its own, then stimulates the body’s own antioxidant enzymes.


Wheatgrass Powder:  Wheatgrass is an effective healer because it contains all minerals known to man, and vitamins A, B-complex, C, E, l and K. It is extremely rich in protein, and contains 17 amino acids, the building blocks of protein. Wheatgrass is high in chlorophyll, which is an important blood builder and helps neutralise toxins in the body.


Spices: Ginger, mixed spice and cinnamon are primarily used to create and enhance the flavours of some the products in the range. Ginger is a powerful anti-inflammatory, whilst cinnamon is also is a true super food; helping to regulate blood sugar and reducing harmful LDL cholesterol.


Natural Flavours: We also use natural flavours such as peppermint, orange, vanilla... and many others to create our diverse range. Natural flavourings are flavouring substances or flavouring preparations which are 'extracted from vegetable or animal materials and are not further chemically modified or changed' Please note, all the flavours we use are vegan and therefore from plant origins. Jo wrote a full blog post here if you'd like to understand more.